“Alma” depicts the handover of values between generations. The time of innocence and the adulthood of man seeking to find himself, find that which he has lost along the way:
“Alma” is a metaphor. A metaphor for the agency Adsoul´s universe. Here, the client as the main character, finds himself in need of change and so he seeks the best solution. In that box, which is Adsoul, the necessary knowledge is present. From the inside out of the box creativity does the rest.
This movie was made has part of the rebranding for Adsoul´s identity.
I was the creative director in charge of this project, conceptually and co-directing the movie, in partnership with the production team Captain Jack (leaded by Leandro Ferrão, André Braz and João Abreu).